{"id":23111,"date":"2017-06-23T17:53:49","date_gmt":"2017-06-23T15:53:49","guid":{"rendered":"https:\/\/www.anticaerboristeriasansimone.it\/about-us\/"},"modified":"2017-06-23T17:53:50","modified_gmt":"2017-06-23T15:53:50","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Antica Erboristeria e Spezieria San Simone, based in Florence since 1700, is one of the oldest herbalist&#8217;s shop in Florence, proposing a large selection of cosmetics and perfumes. In the last centuries, the herbalists at Antica Erboristeria have mixed their deep knowledge of the properties of herbs, flowers and fruits with their practical expertise to produce natural cures. Nowsadays, under the guide and precious supervision of Dr. Fernarnda Russo, Antica Erboristeria e Spezieria San Simone is a brand that propose a selection of cosmetics, in addition to the traditional natural products.<\/p>\n<p>Dr. Fernanda Russo, chemist and herbalist, has always combined her skills with natural actives, essential oils and molecules, with a bright creativity, leading to her own line of perfumes.<\/p>\n<p>For the Antica Erboristeria e Spezieria San Simone she produced the collections Le Vie di Firenze and Mirabilis, the latter including also a selection of home fragrances.<\/p>\n<p>Le Vie di Firenze is the collection that celebrates some of the most famous streets in Florence and the beauty of the town, encoding their secret stories in a scent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; section_text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; is_section=&#8221;yes&#8221; section_skin=&#8221;parallax&#8221; remove_border=&#8221;yes&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^759|url^http:\/\/www.anticaerboristeriasansimone.it\/wp-content\/uploads\/ChiSiamo.jpg|caption^null|alt^null|title^Chi Siamo|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; parallax_sense=&#8221;50&#8243; bg_override=&#8221;full&#8221; disable_on_mobile_img_parallax=&#8221;disable_on_mobile_img_parallax_value&#8221; el_class=&#8221;m-t-none&#8221;][vc_column][vc_empty_space height=&#8221;150px&#8221;][vc_custom_heading text=&#8221;Antica Erboristeria e Spezieria San Simone, based in Florence since 1700&#8243; font_container=&#8221;tag:h1|text_align:center|color:%23000000|line_height:2&#8243; use_theme_fonts=&#8221;yes&#8221; text_transform=&#8221;text-uppercase&#8221; el_class=&#8221;m-b-none&#8221; css=&#8221;.vc_custom_1485767643772{background-color: rgba(255,255,255,0.6) !important;*background-color: rgb(255,255,255) !important;}&#8221;][vc_empty_space height=&#8221;250px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dr. Fernanda Russo, nose creator of the perfume lines and responsible herbalism San Simone, is pleased to present the Mirabilis perfume line and the proposed new initiatives, including the creation of the &#8220;Italian School of Perfume&#8221; in Florence , which started in the month of October 2016.<\/p>\n<p>&nbsp;[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; remove_border=&#8221;yes&#8221; css=&#8221;.vc_custom_1484749532838{padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Antica Erboristeria e Spezieria San Simone, based in Florence since 1700, is one of the oldest herbalist&#8217;s shop in Florence, proposing a large selection of cosmetics and perfumes. In the last centuries, the herbalists at Antica Erboristeria have mixed their deep knowledge of the properties of herbs, flowers and fruits with their practical expertise to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23111","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Antica Erboristeria e Spezieria San Simone, based in Florence since 1700, is one of the oldest herbalist&#8217;s shop in Florence, proposing a large selection of cosmetics and perfumes. In the last centuries, the herbalists at Antica Erboristeria have mixed their deep knowledge of the properties of herbs, flowers and fruits with their practical expertise to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/erboristeriasansimone\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-23T15:53:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/\",\"url\":\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/\",\"name\":\"About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche\",\"isPartOf\":{\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#website\"},\"datePublished\":\"2017-06-23T15:53:49+00:00\",\"dateModified\":\"2017-06-23T15:53:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.anticaerboristeriasansimone.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#website\",\"url\":\"https:\/\/www.anticaerboristeriasansimone.it\/\",\"name\":\"Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche\",\"description\":\"Prodotti Naturali - Profumi Artigianali - Cosmetica Bio\",\"publisher\":{\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.anticaerboristeriasansimone.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#organization\",\"name\":\"Antica Erboristeria San Simone Firenze\",\"url\":\"https:\/\/www.anticaerboristeriasansimone.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.anticaerboristeriasansimone.it\/wp-content\/uploads\/Logo-San-Simone.png\",\"contentUrl\":\"https:\/\/www.anticaerboristeriasansimone.it\/wp-content\/uploads\/Logo-San-Simone.png\",\"width\":124,\"height\":140,\"caption\":\"Antica Erboristeria San Simone Firenze\"},\"image\":{\"@id\":\"https:\/\/www.anticaerboristeriasansimone.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/erboristeriasansimone\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche","og_description":"[vc_row][vc_column][vc_column_text]Antica Erboristeria e Spezieria San Simone, based in Florence since 1700, is one of the oldest herbalist&#8217;s shop in Florence, proposing a large selection of cosmetics and perfumes. In the last centuries, the herbalists at Antica Erboristeria have mixed their deep knowledge of the properties of herbs, flowers and fruits with their practical expertise to [&hellip;]","og_url":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/","og_site_name":"Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche","article_publisher":"https:\/\/www.facebook.com\/erboristeriasansimone","article_modified_time":"2017-06-23T15:53:50+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/","url":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/","name":"About us - Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche","isPartOf":{"@id":"https:\/\/www.anticaerboristeriasansimone.it\/#website"},"datePublished":"2017-06-23T15:53:49+00:00","dateModified":"2017-06-23T15:53:50+00:00","breadcrumb":{"@id":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.anticaerboristeriasansimone.it\/en\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.anticaerboristeriasansimone.it\/en\/"},{"@type":"ListItem","position":2,"name":"About us"}]},{"@type":"WebSite","@id":"https:\/\/www.anticaerboristeriasansimone.it\/#website","url":"https:\/\/www.anticaerboristeriasansimone.it\/","name":"Antica Erboristeria San Simone Firenze - Profumi personalizzati, Cosmetica Naturale, Erbe Naturali Biologiche","description":"Prodotti Naturali - Profumi Artigianali - Cosmetica Bio","publisher":{"@id":"https:\/\/www.anticaerboristeriasansimone.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.anticaerboristeriasansimone.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.anticaerboristeriasansimone.it\/#organization","name":"Antica Erboristeria San Simone Firenze","url":"https:\/\/www.anticaerboristeriasansimone.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anticaerboristeriasansimone.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.anticaerboristeriasansimone.it\/wp-content\/uploads\/Logo-San-Simone.png","contentUrl":"https:\/\/www.anticaerboristeriasansimone.it\/wp-content\/uploads\/Logo-San-Simone.png","width":124,"height":140,"caption":"Antica Erboristeria San Simone Firenze"},"image":{"@id":"https:\/\/www.anticaerboristeriasansimone.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/erboristeriasansimone"]}]}},"_links":{"self":[{"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/pages\/23111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/comments?post=23111"}],"version-history":[{"count":3,"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/pages\/23111\/revisions"}],"predecessor-version":[{"id":23114,"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/pages\/23111\/revisions\/23114"}],"wp:attachment":[{"href":"https:\/\/www.anticaerboristeriasansimone.it\/en\/wp-json\/wp\/v2\/media?parent=23111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}